THRIVE’s fourth workshop ‘Going Social’ is the next seminar to assist upcoming entrepreneurs and small business owners and managers on July 29.
Hosted by Melissa Davis, founder of Igniting Success, the seminar will educate people on how to make social media work for you and your business. Melissa is a personal brand expert who encourages and teaches individuals how to use their personal brand to leverage their business.
Melissa said the workshop will assist in leveraging off social media and put in place goals and strategies to effectively grow your business and brand online.
‘Social media is not a fad, it’s here to stay and has forever changed the way you need to market your business. Today’s landscape has revolutionised how we communicate, connect, promote and share information’, Melissa said.
The workshop will show how to raise your profile, generate leads and build a community all based around an individual brand.
‘Go Social’ will be held at USQ on July 29 at 5pm. More information and tickets ($35 per person) are available at frasercoastopportunities.com.au/programs/thrive.
July 29 celebrates the 10 year anniversary of Virgin Australia flights between the Fraser Coast and Sydney.
To mark the anniversary, Invest Fraser Coast (FCO) has partnered with Virgin Australia to celebrate with the ‘Nature’s Ultimate Escape’ prize competition, which is being hosted until 31st July.
With an impressive prize package for two people, FCO would like to thank partnering operators Allegra Grand Mercure Apartments, Freedom Whale Watch, Fraser Explorer Tours and of course Virgin Australia, for contributing to the ‘Nature’s Ultimate Escape’ competition.
Mayor Gerard O’Connell said it is a significant milestone for the relationship between the Fraser Coast and Virgin Australia.
‘The opening of the airport 10 years ago was a great opportunity for the Fraser Coast to tap into the Sydney market. With a daily flight from Sydney, we now see business people, friends, relatives and tourists making the most of this service’, said Cr O’Connell.
Do you remember where you were in 2005? Let us give you a flashback:
- New South Wales won the State of Origin for the first time before their losing streak of 8 years
- John Howard was Prime Minister and Peter Beatie was the premier of Queensland
- Madonna was still winning ARIA awards
- A-League national soccer league began its first season in Australia
- The Sydney Swans and West Tigers took out premierships
- Makybe Diva wins Melbourne cup for 3rd year running
- People were all about their Myspace accounts and social media was in the midst of a revolution with Facebook starting the year prior and Twitter still a year away
- The ‘selfie’ was not a daily ritual
- Socceroos qualify for 2006 FIFA World Cup for first time since 1974
For more information and to enter this exciting initiative, head to whalesherveybay.com.au.
After the cold snap of the recent week, the forecast is looking warmer for the annual Paddle Out for Whales on Saturday 25th July.
Nature lovers will join the migration to the Home of the Humpbacks, Hervey Bay, this Saturday for the annual Paddle Out for Whales, celebrating the gentle giants of the sea.
The Fraser Coast splashes out with a showcase of events and entertainment marking the significance of the conservation efforts for the majestic humpbacks.
The Paddle Out for Whales on July 25 will see locals get their canoes, boats and all manner of flotation devices ready for the gathering starting from 3pm.
Hosting the event is Andrew Ellis, current Visitor Information Centre Coordinator for Invest Fraser Coast and previously the Australian Operations Manager for Pacific Whale Foundation. Andrew said he looks forward to this event each year as it brings so many people together with a love for the ocean and the giants that make Hervey Bay so special.
“We are hoping to create our biggest paddle out yet this year to continue the important anti-whaling message to the world.”
“This year we are taking the paddle out back to its roots, with a major focus on conservation of the environment to protect our beautiful marine creatures,” Andrew said.
Enzo Andreuzzi, owner of Enzo’s on the Beach said the event always brings a great crowd from inside and outside the region.
‘It is a unique experience that celebrates our special relationship with humpback whales and marine life. The minute silence is a special moment to be a part of each year’, said Enzo.
The Paddle Out starts at 3pm with participants linking in a giant circle and observing a minute’s silence to commemorate the whales’ significance to the area and environment.
Highlights for the day also include environmentally focussed fun workshops for the kids, environmental speakers, amateur sand sculpting, prize giveaways and more.
For all the information and to register, head to whalesherveybay.com.au.
With the Hervey Bay whale watch season and festival officially starting this weekend, the marketing campaign to attract holiday makers to the Fraser Coast is in full swing.
In conjunction with Tourism and Events Queensland (TEQ), the ‘Guaranteed’ campaign is aimed at showcasing the region’s superior quality experiences, and directs consumers to whalesherveybay.com.au where they can get special deals on whale watching tours, accommodation, restaurants and more.
Bobbie Hayter from Spirit of Hervey Bay said the campaign was so important for the region because it places the Fraser Coast on the map.
‘Without the campaign, it is so difficult for each individual business to reach outside the Fraser Coast and convince people our region is the best place to visit and see the majestic humpbacks. Whale watching is incredibly important for the Fraser Coast economy and the entire tourism industry’, said Bobbie.
Buses, trains, television and radio are all mediums that are being utilised across south east Queensland during the season, using the ‘guaranteed’ stamp to showcase soul-stirring encounters with whales as well as all the other amazing locations and experiences the Fraser Coast has to offer.
Complementing the physical advertising elements of the campaign, digital mediums such as Facebook, Google ads and digital advertising will also be used.
Fraser Coast Regional Councillor with the Tourism Portfolio, Stuart Taylor, said the campaign makes up an important piece of the annual calendar for tourism marketing campaigns.
‘As always, this is about attracting people to the region with the message that Hervey Bay is the best place in the world to watch the whales play. Also adding to that in 2015, the message will showcase all of the regional highlights and entice holiday makers to stay longer’, said Cr Taylor.
The whale season includes the annual Whale Festival with three main events – Blessing of the Fleet, Paddle Out for Whales and the Illumination Parade and Concert.
The festival starts with Blessing of the Fleet at Urangan Boat Harbour on Saturday July 18. The celebration starts at 4pm and is free entry.
For more information on the 2015 whale season and the ‘Guaranteed’ campaign head to whalesherveybay.com.au.
The second seminar in the THRIVE series focuses on ‘Changing Organisational Culture in an Environment of Austerity’ on July 15 in Hervey Bay.
Hosted by David Hay, Group General Manager of Kingfisher Bay Resort Group, the seminar will focus on typical challenges in today’s workplace including reducing operating expenses while delivering on guests needs.
Mr Hay said ‘the challenge of operating a competitive business in the service sector in Australia has always been significant, however today’s workforce combined with an environment of immediate guest response via social media is making this challenge even greater.’
The seminar will emphasise how to react to poor employee performance and how to build a culture where people in service roles who are modestly remunerated are happy to provide a high level of customer service.
‘Changing Organisational Culture in an Environment of Austerity’ seminar by David Hay will be hosted at USQ on July 15 at 5.00pm. Tickets are $35 and can be purchased from frasercoastopportunities.com.au/thrive.
The THRIVE program, developed by Invest Fraser Coast, is part of the business retention and expansion program that is being rolled out. For all the information on THRIVE programs and seminars, head to frasercoastopportunities.com.au/thrive.
As part of the Invest Fraser Coast THRIVE program, local go-getters are encouraged to attend Startup Café on Friday 3rd July at Toast Café, Maryborough.
Created for people with business ideas, budding entrepreneurs and innovators, Startup Café is for people to come together with like-minded people. Networking with other individuals in a similar position will help the creation of business relationships within the local community and assist with business formation, development and growth.
Mr Leigh Bennett Interim General Manager at Invest Fraser Coast, said many people don’t know where to start when creating their own business however the Startup Café concept provides advice, referrals and mentoring from local business people to bridge that gap.
‘People may be overwhelmed when creating or building on an established business. Startup Café will provide networking opportunities to turn your thoughts into actions or to arrange a 1:1 confidential discussion with our team. Come and have a coffee and a chat with our team and other local professionals about your business goals’, said Mr Bennett.
The Invest Fraser Coast Enterprise team will be present to give support and provide direction at each Startup Café that will be taking place at various locations across the Fraser Coast.
The Maryborough Startup Café is being held on Friday 3rd July at Toast Café in Bazaar St. No reservations or costs are associated with this networking event. For more information on this event and the THRIVE program, head to frasercoastopportunities.com.au/thrive or contact the Investment Attraction team on 07 4191 2600.
Learning pathway seminars are a key part of Invest Fraser Coast new initiative, THRIVE, to be hosted by local industry professionals over the coming months.
The first seminar, ‘Dealing with Difficult Personalities in the Workplace’ will be hosted on Wednesday 1st July by Mr Leigh Bennett, Partner at Pharos Leadership and Interim General Manager at Invest Fraser Coast.
Mr Bennett has a diverse background in human resources, local government, education and senior executive positions, and has worked with people at all levels including front line team members, managers, executives and politicians.
‘Making it appear that they are working cooperatively and productively, passive-aggressive team members like to follow their own performance standards and timelines. Australia has one of the highest global rates of passive-aggressive personalities, and is important to know how to manage a diverse team’, said Mr Bennett.
To learn how to recognise, react to and deal with these difficult personalities in your business, come along to the seminar on Wednesday 1st July from 5.00pm at University of Southern Queensland. For more information and tickets, head to frasercoastopportunities.com.au/thrive or contact the Enterprise team on 07 4191 2600.