Event organisers get a kick out of boot camp
Tourism operators and event organisers on the Fraser Coast have gone to school on the best ways to grow their events successfully and sustainably at an intensive two-day boot camp in both Maryborough and Hervey Bay.
The boot camp was made possible through funding to the total of $8,000 received under the Tourism Demand-Driver Infrastructure (TDDI) program. The initiative is designed to improve tourism operators’ capabilities and competitiveness within the region.
In excess of 100 operators and community groups attended the workshops on February 24-25 focussing on developing skills to organise and deliver exciting events that bring the community together, celebrate the region’s diversity and attract visitors.
The program comprised an Event Organisers Workshop and an Event Packaging Workshop with key note speakers including event coordinator of the Toowoomba Carnival of Flowers, Mel Kite, and local tourism and events expert Michelle Hay from DR Tourism.
Attendees were guided through processes such as obtaining the relevant permits, selecting the right venues and strategic planning for event growth and development.
Mrs Hay said a key outcome of the boot camp was to create opportunities for tourism operators to partner with community events in order to provide compelling reasons for people to visit the Fraser Coast, stay longer and spend more.
“There are hundreds of small and large community events on the Fraser Coast each year, all of which play an important role in the cultural, social and economic development of our region,’’ Mrs Hay said.
Tas Webber, Tourism and Events Manager for Invest Fraser Coast said it was great to have such a positive response from local operators and community groups.
“With successive sets of data showing consistent growth in visitation rates to the Fraser Coast, one of the exciting challenges we face is to increase the length of stay and levels of spending in order to deliver even better outcomes for tourism operators and the community.’’
“Developing strategies for packaging events and building opportunities for tourism operators to link in with events, functions and conferences is an important way to drive growth and deliver better returns for the region,’’ Mr Webber said.
For more information on what’s on around the Fraser Coast or list your own community event, head to frasercoastevents.com.au.
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