Domestic Visitor Numbers up on the Fraser Coast
The Fraser Coast has recorded the state’s strongest visitor growth according to the latest domestic tourism snapshot.
Newly released figures from Tourism Research Australia’s National Visitor Survey (NVS) for the period ending September 2015, showed the Fraser Coast registering a significant 21.4% increase to 630,000 domestic overnight visitors, nearly triple the overall State total of 7.9%.
Invest Fraser Coast reports that whilst the visitor growth is very pleasing, emphasis will be placed on enticing people to stay longer after registering a 3% decrease in visitor nights for the reporting period. Visitor expenditure for the Fraser Coast was $310.3 million, down 7%.
Fellow Queenslanders could not get enough of the Fraser Coast with intrastate visitation enjoying a major 35.9% boost, while 13% fewer interstate visitors arrived in the area.
Holiday makers and visiting friends and relatives were the primary purposes for trips, with raw figures of 294,000 and 264,000 visitors respectively.
Fraser Coast Regional Councillor with the tourism portfolio, Stuart Taylor, said the results were good news for the region.
“Overall, the latest domestic travel snapshot paints a positive picture for the Fraser Coast with visitor growth, however we certainly need to be vigilant in continually looking at average length of stay figures,’’ Cr Taylor said.
“Large growth in the intrastate markets indicates that our core marketing initiatives including the whales and summer campaigns are having a positive effect in their targeted south-east Queensland markets,’’ he said.
Interim General Manager of Invest Fraser Coast, Leigh Bennett, agreed saying “it is very pleasing that the region is leading the state in visitor growth, with awareness of the destination and intention to visit on the rise.
“We are, however, conscious of expenditure and visitor night numbers which we will be working hard to maximise in 2016,’’ Mr Bennett said.
“The coming months will see an emphasis on developing itineraries and continuing to broaden our message to entice visitors to stay an extra day or two, spending even more in the region,’’ he said.
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