Fraser Coast operators to learn Tassie’s secrets on tourism educational visit
Hervey Bay and Hobart may not be the closest neighbours on the map, but both destinations are surprisingly tight in a tourism sense and an upcoming tour is set to explore learning and innovation opportunities.
Invest Fraser Coast (FCO) along with Tourism and Events Queensland (TEQ) are coordinating an educational and team-building visit to Tasmania called Fraser Coast on Tour.
To be held from March 14-18, the tour will see a delegation of eleven Fraser Coast tourism leaders visit Hobart and Bruny Island to experience the Apple Isle’s best attractions and activities. This new initiative will foster tourism leadership, and promote innovation amongst operators to ultimately grow and develop the local tourism industry.
Fraser Coast Regional Council’s Executive Manager Community and Culture, Lisa Stephenson, said Fraser Coast on Tour would encourage local operators to think outside the box to create even greater incentives for people to visit the region.
“The aim is to provide an educational and leadership-building tour for operators on the Fraser Coast that will be thought-provoking and encourage us to build not only on our individual products but the destination as a whole.
“We have so many remarkable cultural services across the Fraser Coast, from the Bond Store, Customs House and Gatakers Artspace in the Portside precinct of Maryborough, to our Discovery Sphere and WetSide Waterpark in Hervey Bay. This tour will be a great opportunity for me personally to engage and gain further inspiration on taking those experiences and building further on them,” Ms Stephenson said.
Interim General Manager of FCO, Leigh Bennett, said the Tasmanian regions were chosen due to their similarity to the Fraser Coast in terms of island and marine wildlife experiences.
“Both destinations offer a blend of heritage and cultural attractions, beautiful coastal scenery, nature-based experiences, local produce and world-class fishing and boating adventures.
“We feel there are great synergies between the two destinations and enormous learning opportunities in order for the Fraser Coast to build on its already impressive tourism offering and grow market share.
“The operators who attend will of course gain a wealth of benefit from this trip, however it is important that they will also bring back learnings for the wider tourism industry” said Mr Bennett.
Fraser Coast on Tour is part of FCO and TEQ’s commitment to grow, develop and encourage local and Queensland tourism and its operators.
It follows last month’s events boot camp in Maryborough in which more than 100 tourism operators and event organisers attended specialty workshops to learn the best ways to build event packages successfully and sustainably.
Tourism and Events Queensland (TEQ) CEO, Leanne Coddington, said the inaugural Fraser Coast on Tour would provide local tourism operators with valuable insights and a chance to share knowledge with like-minded Tasmanian industry representatives.
“This presents a wonderful opportunity to explore different ways of implementing marketing and business operations for local tourism industry leaders, evolving our own destination experiences and growing visitation to the Fraser Coast and Queensland,” Ms Coddington said.
“Thank you to Invest Fraser Coast for the valuable contribution and assistance in coordinating this important initiative.”
The Fraser Coast on Tour group will visit Tasmanian attractions and operators including the Museum of Old and New Art (MONA); Red Awnings Boutique Hotels and Apartments, restaurants specialising in produce from local vegetable growers, farmers and cheese makers and experiencing all that Bruny Island has to offer with multi-award winning tour operator Pennicott Wilderness Journeys.
Fraser Coast on Tour will be attended by:
- Peter and Julie Gash, and Vicki Mullins: Lady Elliot Island Eco Resort
- Danae Schmid: Kingfisher Bay Resort Group
- Chris Taylor: Oceans Resort and Spa
- Jill Perry: Hervey Bay Whale Watch
- Peter Lynch: Blue Dolphin Marine Tours
- Dave Darmondy: Australian Offroad Academy
- Robbie Cornelius: DR Tourism on behalf of Tasman Venture
- Danielle Andrenuzzi: DR Tourism and Enzo’s on the Beach
- Lisa Stephenson: Fraser Coast Regional Council Community and Culture including The Brolga Theatre, Gatakers Artspace, Hervey Bay Regional Gallery, Fraser Coast Discovery Sphere, Maryborough Bond Store and Customs House Museum and WetSide Waterpark
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