International spending and visitation on rise for Fraser Coast
The Fraser Coast continues to strengthen its position as a leading destination for international visitors, outstripping the average for Queensland tourism growth in key areas according to the latest figures.
Data released in Tourism Research Australia’s International Visitor Survey (IVS) for the year ending September 2015, showed the Fraser Coast enjoying 6.8% growth in overseas visitors to 130,000 ahead of the whole-of-state increase of 6.3%.
Fraser Coast Regional Councillor with the tourism portfolio, Stuart Taylor, said the amount of money international visitors were spending in the region had increased substantially.
“What is very impressive for the local Fraser Coast economy is that in the year ending September 2015, there was $42.6 million in direct expenditure from international visitors, a 30% increase on the year prior.
General Manager of Kingfisher Bay Resort Group, David Hay, said the results were great news for the Fraser Coast.
“The international visitation and expenditure figures for the Fraser Coast are very encouraging, reinforcing our world class product with such attractions as Fraser Island, the southern Great Barrier Reef and the humpback whales.”
“We have had some fantastic results during and in the months following the whale watching season, so we look forward to topping the year off with some strong results coming into Christmas,” said Mr Hay.
Invest Fraser Coast Manager of Tourism and Events, Tas Webber, said significant growth came from the UK and European markets on the back of major international campaigns including the Australia’s Nature Coast (ANC) initiative.
“On the back of the ANC project recently winning gold for Destination Marketing at the Queensland Tourism Awards, it’s pleasing to see the growth in Europe and the UK – two of our targeted areas,’’ he said.
“The latest IVS data, shows an 11.1% rise in European visitors to 69,000, well ahead of the whole-of-state increase of 1.3%”
“Meanwhile, we experienced a 5.1% increase in UK visitors to 34,000, ahead of the Queensland total increase of 4.1%.”
“Through the ANC we have been able to successfully combine accessibility with a naturally abundant and fun destination that includes iconic landscapes, beaches, whales, and many of the drawcard experiences that we know overseas visitors are looking for,” Mr Webber said.
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