Understand Your Audience at THRIVE Seminar
Invest Fraser Coast THRIVE program will host the next seminar in the series ‘Media Today’ on August 12 at the University of Southern Queensland from 5.00pm.
The seminar will be hosted by Darren Bosley, General Manager for APN Media and focus on the importance of understanding your audience.
With over 15 years in media advertising for newspaper companies, Darren is a wealth of knowledge from working with companies such as his current role with APN and the Herald Sun, one of Melbourne’s major daily publications. He said businesses have more options than ever before to reach their audiences but are challenged with selecting the right audiences.
‘Traditional media faces the challenge of new media which changes the way they react to consumers. If businesses have greater choice in utilising media, the decision has greater importance to get it right for a positive investment return’, said Darren.
‘Media Today’ will be held from 5.00pm on August 12 at University of Southern Queensland. Tickets are $35 and are available at frasercoastopportunities.com.au/programs/thrive, along with all the information on the THRIVE program.
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