Invest Fraser Coast THRIVE program will host the next seminar in the series ‘Media Today’ on August 12 at the University of Southern Queensland from 5.00pm.
The seminar will be hosted by Darren Bosley, General Manager for APN Media and focus on the importance of understanding your audience.
With over 15 years in media advertising for newspaper companies, Darren is a wealth of knowledge from working with companies such as his current role with APN and the Herald Sun, one of Melbourne’s major daily publications. He said businesses have more options than ever before to reach their audiences but are challenged with selecting the right audiences.
‘Traditional media faces the challenge of new media which changes the way they react to consumers. If businesses have greater choice in utilising media, the decision has greater importance to get it right for a positive investment return’, said Darren.
‘Media Today’ will be held from 5.00pm on August 12 at University of Southern Queensland. Tickets are $35 and are available at frasercoastopportunities.com.au/programs/thrive, along with all the information on the THRIVE program.
THRIVE’s fourth workshop ‘Going Social’ is the next seminar to assist upcoming entrepreneurs and small business owners and managers on July 29.
Hosted by Melissa Davis, founder of Igniting Success, the seminar will educate people on how to make social media work for you and your business. Melissa is a personal brand expert who encourages and teaches individuals how to use their personal brand to leverage their business.
Melissa said the workshop will assist in leveraging off social media and put in place goals and strategies to effectively grow your business and brand online.
‘Social media is not a fad, it’s here to stay and has forever changed the way you need to market your business. Today’s landscape has revolutionised how we communicate, connect, promote and share information’, Melissa said.
The workshop will show how to raise your profile, generate leads and build a community all based around an individual brand.
‘Go Social’ will be held at USQ on July 29 at 5pm. More information and tickets ($35 per person) are available at frasercoastopportunities.com.au/programs/thrive.
The second seminar in the THRIVE series focuses on ‘Changing Organisational Culture in an Environment of Austerity’ on July 15 in Hervey Bay.
Hosted by David Hay, Group General Manager of Kingfisher Bay Resort Group, the seminar will focus on typical challenges in today’s workplace including reducing operating expenses while delivering on guests needs.
Mr Hay said ‘the challenge of operating a competitive business in the service sector in Australia has always been significant, however today’s workforce combined with an environment of immediate guest response via social media is making this challenge even greater.’
The seminar will emphasise how to react to poor employee performance and how to build a culture where people in service roles who are modestly remunerated are happy to provide a high level of customer service.
‘Changing Organisational Culture in an Environment of Austerity’ seminar by David Hay will be hosted at USQ on July 15 at 5.00pm. Tickets are $35 and can be purchased from frasercoastopportunities.com.au/thrive.
The THRIVE program, developed by Invest Fraser Coast, is part of the business retention and expansion program that is being rolled out. For all the information on THRIVE programs and seminars, head to frasercoastopportunities.com.au/thrive.
As part of the Invest Fraser Coast THRIVE program, local go-getters are encouraged to attend Startup Café on Friday 3rd July at Toast Café, Maryborough.
Created for people with business ideas, budding entrepreneurs and innovators, Startup Café is for people to come together with like-minded people. Networking with other individuals in a similar position will help the creation of business relationships within the local community and assist with business formation, development and growth.
Mr Leigh Bennett Interim General Manager at Invest Fraser Coast, said many people don’t know where to start when creating their own business however the Startup Café concept provides advice, referrals and mentoring from local business people to bridge that gap.
‘People may be overwhelmed when creating or building on an established business. Startup Café will provide networking opportunities to turn your thoughts into actions or to arrange a 1:1 confidential discussion with our team. Come and have a coffee and a chat with our team and other local professionals about your business goals’, said Mr Bennett.
The Invest Fraser Coast Enterprise team will be present to give support and provide direction at each Startup Café that will be taking place at various locations across the Fraser Coast.
The Maryborough Startup Café is being held on Friday 3rd July at Toast Café in Bazaar St. No reservations or costs are associated with this networking event. For more information on this event and the THRIVE program, head to frasercoastopportunities.com.au/thrive or contact the Investment Attraction team on 07 4191 2600.
Learning pathway seminars are a key part of Invest Fraser Coast new initiative, THRIVE, to be hosted by local industry professionals over the coming months.
The first seminar, ‘Dealing with Difficult Personalities in the Workplace’ will be hosted on Wednesday 1st July by Mr Leigh Bennett, Partner at Pharos Leadership and Interim General Manager at Invest Fraser Coast.
Mr Bennett has a diverse background in human resources, local government, education and senior executive positions, and has worked with people at all levels including front line team members, managers, executives and politicians.
‘Making it appear that they are working cooperatively and productively, passive-aggressive team members like to follow their own performance standards and timelines. Australia has one of the highest global rates of passive-aggressive personalities, and is important to know how to manage a diverse team’, said Mr Bennett.
To learn how to recognise, react to and deal with these difficult personalities in your business, come along to the seminar on Wednesday 1st July from 5.00pm at University of Southern Queensland. For more information and tickets, head to frasercoastopportunities.com.au/thrive or contact the Enterprise team on 07 4191 2600.