Visitor expenditure continues to grow for Fraser Coast
Brisbanites and business travellers have contributed to positive domestic tourism results for the Fraser Coast, according to new national visitor statistics.
The latest National Visitor Survey from Tourism Research Australia (for the year ending June 2015) paints an encouraging picture for the region, with consistent growth in visitor expenditure being one of the main highlights.
The Fraser Coast has enjoyed its sixth consecutive quarter of positive growth in direct domestic visitor expenditure which rose 6.5% for the year ending June 2015 to $313.3 million.
Overall, visitor numbers grew 3.7% to 566,000. The survey showed that holiday visitation had been steady, growing at 0.4%, with visiting friends and relatives as well as business travel performing strongly to bolster that number.
There was also strong growth from the Brisbane geographic source market which experienced a 12.3% rise to 182,000.
Fraser Coast Regional Councillor with the tourism portfolio Stuart Taylor said the results were very encouraging for the region.
“Coming off the back of this month’s strong international visitor figures which showed a 14.1% increase in overseas arrivals, these new results further reinforce that our tourism programs are working and that our tourism operators continue to do an outstanding job promoting the region,’’ Cr Taylor said.
Invest Fraser Coast (FCO) Board Member Greig Bolderrow said FCO would continue to work in partnership with Tourism and Events Queensland on marketing initiatives for the region including promoting the area as part of the Australia’s Nature Coast and Australia’s signature whale watching destination.
“Our hero natural experiences like Fraser Island, Lady Elliot Island and guaranteed whale watching provide great reasons for Australians to visit the region all year round,” he said.
Geoff Nocher, General Manager of Mantra Hervey Bay said the region’s world-class nature based attractions and experiences made it a sought after tourism and conferencing destination.
“It is excellent to see the quality programs in place driving up visitor numbers and expenditure in what is one of the jewels in the crown for Australian tourism.”
“These figures are for the year ending June 2015 period. We have had an extremely positive whale season (already) since then so hopefully the good news will continue”, Geoff said.
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